'What do you mean you don't eat meat?!'

The sarcastic brand name of the all-meats restaurant inspired the main icon of the brand, 'The Judgmental Eyes' poking fun at anyone who doesn't eat enough meat, and misses this delicacy.
Work Completed with Raw Design Studio.

A custom Arabic logotype was designed to match the Latin Logotype, and match it in dimensions and style.

The judgemental eyes morph into a set of characters, the meat lovers and Wachamean customers.