WACHAMEAN
'What do you mean you don't eat meat?!'
The sarcastic brand name of the all-meats restaurant inspired the main icon of the brand, 'The Judgmental Eyes' poking fun at anyone who doesn't eat enough meat, and misses this delicacy.
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Work Completed with Raw Design Studio.
2018
Work Completed with Raw Design Studio.
2018
![](https://freight.cargo.site/t/original/i/af3b15dae35093d56bd5ca970db09a3fbe1e2455eb600883f6401f34e57c3563/W_5.png)
![](https://freight.cargo.site/t/original/i/96a2018da8a7f13559380f6fec95baacf328f0b297124b1b612d370116c0a366/W_11.png)
![](https://freight.cargo.site/t/original/i/c34be5f165e3d034e74e3988cdcf71b24556481abf0ce877de95c84d34d54d8c/W_00_16.png)
A custom Arabic logotype was designed to match the Latin Logotype, and match it in dimensions and style.
![](https://freight.cargo.site/t/original/i/1ccfa0246f873036ebc8655a7d88e8826fa649cae247a7348c97a790b93f4b80/W_9.png)
![](https://freight.cargo.site/t/original/i/9cac57a2712c7ead6f13044d0fd5470aa6cc3869073b88da929c2c44bdc99f7d/W_10.png)
The judgemental eyes morph into a set of characters, the meat lovers and Wachamean customers.
![](https://freight.cargo.site/t/original/i/fc17c1670b91f742a444781af396e14cc7e907a32037c1a5c3179a9c23f8fe4f/WCM_gif5.gif)
![](https://freight.cargo.site/t/original/i/12aed40da70e27614f0ac27ad95425f0a227c7f88c9377d5ef24ec511ba77e85/W_10b.png)
![](https://freight.cargo.site/t/original/i/b8d60812b883d300813b5c9c5a30811f9f64df3986055b043007d19e8e0a4de2/WM_Chalk.png)
![](https://freight.cargo.site/t/original/i/fa6ae2ce4d356b3784daecabc5b2983359a03fd397b28a6b31cd1a4b47d06998/W_8.png)
![](https://freight.cargo.site/t/original/i/5add3a51e27474d64c8c14eff021b63ca34c9e9946eee3cfdfc3b03a1ce5b72d/WCM_Mockup.png)
![](https://freight.cargo.site/t/original/i/fbef35417206f0105e7ad4e0978beb324dd4842a4c8adc60051f071358419ff5/W_2.png)
![](https://freight.cargo.site/t/original/i/a047ef13b3fd93c7c67d184a2b53f5b515f9e21c86ec7dbe5eb74d77d0ac21e6/W_6.png)
![](https://freight.cargo.site/t/original/i/07eb5b881f905d5c936db02ddf31d61ef45d47b07c4700de8244aaa3cde9f318/WCM_Bag3.png)
![](https://freight.cargo.site/t/original/i/568555bedbc5acc69f6b67235ff281c4cab9da0d608f867a65d7f78b38c81053/WCM_DL_Envelope.png)
![](https://freight.cargo.site/t/original/i/4b4c01763d00d29cf0b159421484a135cec0a0b825519665a63d91de445445ab/W_1.png)
![](https://freight.cargo.site/t/original/i/56ae85bc91eadee2472f791daa1a2b3e9b4368f7f26b5882ed818d93e70cbe93/WM_Cap.jpg)